5 Benefits Of Using Feeds - How Feeds Can Help Your Ibiz

What’s a Feed?

Feeds are a way of sharing content. When you make material from your website available for publishing on other sites, you provide them with a feed. Basically, it’s a code that lets them post your articles and blogs. There are different kinds of code—XML, RSS, Atom, etc.—but essentially they’re all just different ways of accessing a feed.

According to internet expert Sydney Johnston, “The great thing about a feed is everybody wins.” The article writer gains exposure, the reader learns about something of interest to them, and the online seller gets an endless source of pertinent content.

What Can a Feed Do for My Online Business?

Feeds are useful in a number of different ways:

• They Eliminate Spam-filters. They’re 100% opt-in, so readers can subscribe and unsubscribe at will. Feeds are delivered directly to your subscribers, so you don’t contend with filters knocking you out of their inboxes.

• They Provide Free Content. One of the best ways to differentiate your site is to supply readers with interesting material—educate them on topics relating to the product you’re selling. If you sell preschool toys, chances are you don’t want to study child development and write numerous articles on the subject—so find someone else who’s already done that and make their feed available to your customers. The constantly updating, applicable subject matter gives your visitors a reason to keep coming back.

• They Can Improve Your Search Engine Rankings. In the past, search engines were unable to read feeds, but software is now available to translate them into live links the engines can see (check out http://CyberWS.com). Search engines love fresh, dynamic content, so feeds are ideal. They provide relevant information that updates automatically. Not only do your customers get the facts they’re looking for, but the search engines like your site and give it better position.

• For Affiliate Marketers, They’re an Alternative to Banners. You not only give your customer valuable knowledge, but if they click through and purchase something, you get credit. And unlike with banners, you don’t look like you’re putting up junk ads or spam.

• They Can Increase Your Traffic. Anything you write, you should make available as a feed. When other sites pick it up, it’s free advertising for you—all their traffic is able to click through the feed to your site. So you gain new potential customers you wouldn’t have otherwise.

Feeds on any subject are easy to find. There’s a whole collection of search engines just for feeds, like http://Plazoo.com and http://Feedster.com. Says Johnston, “The future of the internet for entrepreneurs is feeds. If people don’t master them, they’re going to get left behind, period.”

To your success

Chauncey Penfold

337-856-9461

3 Tips For Choosing A : Collecting Money Online

As a consumer, when you check out of your local convenience store, you may swipe your credit card through a point-of-sale device and your gas, coffee, and donut are paid. But what if you are the retailer and your business is online? It’s not like you have a card-swiping device at every customer’s PC! There must be a way for you to process that information. Essentially, that is the job that a payment gateway does for online retailers. Roy Banks, president of http://Authorize.net, a leader in the payment gateway industry, describes his company’s function as “the digital version of a hardware point of sale terminal.”

What is a Payment Gateway?

Payment gateways allow online merchants such as eStore owners or auction sellers to accept credit card payments over the internet. They authorize the cardholder’s credit—that is, they check to ensure that the customer has enough money on their credit card to cover the charges. They then place a hold on that amount so the buyer can’t turn around and spend that same money elsewhere before it gets transferred to the retailer’s merchant account. Banks describes this as “the technology…necessary to consummate a payment transaction.”

A Payment Gateway is NOT a Merchant Account.

Many people confuse merchant accounts with payment gateways but they are not the same. Merchant account services act, for the most part, as a liaison between your business bank account and the payment gateway. When a customer orders a product from your online business their card is processed via the payment gateway. The money is then moved over to the merchant account service. The merchant account service then moves those newly captured funds to your business bank account.

3 Tips for choosing a Payment Gateway:

1. Is it PCI-compliant? That means that the company’s security has been audited by a third party and found to be up to industry standards. Since payment gateways store all your customers’ credit card information (sparing you the stress), it also means you can sleep better at night, knowing your customers’ valuable information is safe and sound.

2. Good customer support. ‘Nub said.

3.Lastly, it is important that the payment gateway you choose be integrated to the third-party solutions you are planning to use. That means things like store front platforms and shopping carts—you want them to be compatible with your gateway.

Payment gateways will not only allow you to collect the monies from your sales, many also offer an array of security features, some of which will help you avoid becoming a victim of fraudulent orders! In the end, they will make your ecommerce business a less-stressful, more pleasant experience—for both you and your customers.

Chauncey Penfold
337-856-9461
skype chauncey.penfold

3 Key Secret Components For Wholesale Profit Success

Everyday it is getting more attractive to start selling wholesale items online and offline because of the profit potential many products carry. Now a days if you plan to make a part-time income or make a full-time living by selling wholesale items, you need to know three basic components that almost every seller online and offline do not use to their advantage.

In order to have success within the wholesale business you need to follow the three steps key components 98 percent average Joe marketer does not apply and fails to recognize as vital important factors for company short-term and long-term success as competition is getting heavier every day, such key steps are:

Key Component Number 1: Research. Product and market research both online and offline is a must for the initial start-up success of a potential profitable wholesale business.

You need to discover what wholesale items are profitable, which items are viable and saturated, item acceptance-nationally or worldwide, market population, item conversion rate, return on investment and competition research to name a few.

Know how to make this research before deciding to sell a product and more importantly, a wholesale item. Since when we sell wholesale, profits are less since we sell to merchants, retailers or clients and therefore need more research time to enjoy possible future profits.

Key Component Number 2: Test. Most successful businesses test their product and system before even starting to sell the main item both online or offline.

One of the tools you can use for your immediate advantage is the use of surveys. By using and completing a survey to a potential customer, you obtain valuable rapport on customer likes and dislikes about your idea, product or business concept. Use this free survey resource to your advantage before selling for immediate feedback.

Key Component Number 3: Take Action. Start offering the wholesale item for a fee and gather final conclusions if your item will or will not sell. By doing the proper research, testing and getting into an action process mode, you will win or lose money. No matter what happens in your sales experience with your new item, you earn profits or you gain considerable knowledge and experience.

Very importantly, you must take action with your new idea or recurring wholesale business venture as doing so will increase your experience and potential profit success within your niche and industry.

The art of keywords
Chauncey Penfold
337-856-9461
skype chauncey.penfold

Summary:
Everyday it is getting more attractive to start selling wholesale items online and offline because of the profit potential many products carry. Now a days if you plan to make a part-time income or make a full-time living by selling wholesale items, you need to know three basic components that almost every seller online and offline do not use to their advantage.

"When Prospects Give You The "Silent Treatment"

If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the "silent treatment."

Anthony described this dilemma very poignantly when he called me a few weeks ago:

"Ari, I don’t know what to do when I get hit with the ‘silent treatment’ -- you know, when I’ve worked with a prospect for quite a while, and we’ve had great conversations, and they've expressed interest in our solution -- and then all of a sudden everything stops.

I try calling them back once or twice. I even send a follow-up e-mail, but nothing. They just disappear. And I figure I’ve lost the sale, and I don’t know what I did wrong, or what to do next. It makes selling feel like such a painful and arduous process."

If this has happened to you, you may have felt anxious and confused. You may have told yourself, "It’s not as if I’m the one who did anything wrong. I put everything into the relationship. How can I rescue the sale if I can’t even get them to talk to me?"

The "Opium" Trap

There is a pressure-free way to reestablish communication when your prospect starts giving you the "silent treatment." But first, it’s important to understand why the situation has happened in the first place.

Most of us who sell get caught up in "hopeium," a comical term that means we focus our hopes and desires on making the sale. But hopeium can be a trap, because it's impossible for you to keep in mind your most important goal: to learn your prospect’s truth.

When we fix our minds on the outcome -- making the sale -- we automatically begin anticipating how the process will go, and we also begin expecting that things will happen as we hope they will.

But if we’re in that mindset and our prospect suddenly breaks off communication, we feel lost, anxious, frustrated, discouraged, and confused. We become preoccupied with what went wrong.

We may even feel betrayed.

Is there any way to clear up the mystery?

Yes, by giving up your agenda and learning the truth about where you stand with your prospect --and being ok with whatever the truth may be. "But how can I learn the truth when they’re avoiding me?" you may ask. "And why do I need to let go of the sale?"

Let’s take the second question first.

If you approach your prospect while you still hope the sale will happen, you’ll introduce sales pressure into the relationship. This will push your prospect away from you and destroy any trust you have developed with them. Instead, you can eliminate sales pressure by telling them that you’re okay with their decision if they’ve decided not to move forward.

In other words, you take a step back instead of trying to chase and follow up with calls because you’re focused on getting a "yes."

The bottom line is:

When a prospect gives you the "silent treatment," it doesn’t mean you’ve lost the sale. It just means you don’t know the truth yet.

What you need to do is call and learn the truth.

Why is learning the truth so important?

Here are 4 important reasons:

1. You stop losing confidence in your selling ability. The "silent treatment" threatens our "hopeium." We start blaming ourselves. We don’t know where we stand -- a painful state of limbo. Our self-talk is negative and full of self-blame, and we’re on pins and needles wondering whether the sale will still come through somehow.

2. You increase your selling efficiency and decrease your stress level. Once you learn the truth about your prospect’s situation, you can either stay involved with the prospect or move on. I often say, "A ‘no’ is almost as valuable as a ‘yes.’" Why? Because it frees up your time to find prospects who are a better fit with your solution. This lets you work much more efficiently because you can quickly weed out prospects who aren’t going to buy. Knowing the prospect’s truth lets you walk away without that guilt-laden voice whispering, "If you give up, you don't have what it takes."

Learning your prospect’s truth translates into tangible results that equal real dollars. You’ll also put an end to the self-sabotaging stress that comes from living in "silent treatment" limbo.

3. Sales pressure pushes prospects away. When you respond to the "silent treatment" with calls and e-mails, you’re really telling them that you’re determined to move the sales process forward -- which means you’re looking out for your needs, not theirs. This makes them mistrust you and run the other way.

4. The "silent treatment" -- totally breaking off communication -- is how prospects protect themselves from sales pressure when they don’t feel comfortable telling us their truth. The more we press, the more they run.

But the opposite is true, too. The more we relax and invite the truth, the more straightforward they’ll be with us. Prospects feel okay sharing what’s going on with them when they know we’re okay with hearing it.

How to Reopen Communication

After Anthony and I had talked about some of these issues, he said, "This all makes a lot of sense, Ari, but I’m still not sure what to say when I make that call."

It’s simpler than you might think.

* First, simply give your prospect a call. (E-mail and voicemail are very impersonal, so use them only as last resorts if you can't reach your prospect after several phone calls.)
* Second, take responsibility and apologize for having caused the "silent treatment".

Here’s some language I suggested to Anthony that will make prospects feel safe enough to open up and tell you the truth about their situation:

"Hi, Jim, it’s Anthony. I just wanted, first of all, to call and apologize that we ended up not being able to connect. I feel like somewhere along the way maybe I dropped the ball, or I didn’t give you the information you needed. I’m not calling to move things forward because I’m assuming you’ve probably gone ahead with someone else, and that’s perfectly okay. I’m just checking to see if you may have some feedback as to where I can improve for next time."

When you respond to the "silent treatment" this way, the results will probably surprise you. You may even learn that the prospect has legitimate reasons for not having gotten back to you.

You’ll also find yourself more productive and less frustrated. It’ll make a world of difference in your productivity level, your stress level, your income, and how much you enjoy what you’re doing.

Remember…

You haven’t lost the sale. You just don’t know the truth yet.

There is a pressure-free way to reestablish communication when your prospect starts giving you the "silent treatment."

More sales

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Breaking Point: The Factors Behind Insanity

What can drive someone to insanity? Certainly, insanity is something that is commonly understood (or misunderstood) and usually carries some sort of stigma in the popular consciousness. If you believe in modern psychology and psychiatry, there are literally thousands of forms of insanity that a person can end up developing over a lifetime. Some of them, like depression, are temporary, while others, like social anxiety, require more work for a person to get through. However, there appears to be some commonality as to what actually brings about most of the forms of insanity that people go through. Which brings the question to bear: is there a common, underlying trigger that compromises the stability of a person's mental health?

Things like stress and anxiety are often cited, as most of the common (and several uncommon) mental health issues are triggered by one of the two. Continued exposure to stress can eventually push someone beyond their “breaking point,” with the form of insanity afterwards being affected by external factors. This is often a long, strenuous process because most people have some level of resistance to such things, allowing them to at least survive the stressful period with their sanity intact. Additionally, the process may not even really result in insanity, with most of the population serving as proof of this theory. Prolonged stress can affect a person's behavior and outlook, but it is also known that several other factors can increase or reduce the impact of this. In some cases, stress and anxiety can merely even have the opposite effect, depending on the person's personal outlook.

Emotions are also said to play a critical role in driving or pushing people into insanity, with feelings being so closely tied to mental health. A person's emotional state can often be a reflection of a person's relative state of mental stability, but may also become an effect of fractured sanity. There is no doubting that emotions can disrupt and affect a person's thought processes and make them do things that they normally would not do. It has also been noted that extremely emotional situations and heavy emotional trauma can permanently affect a person's mind, often resulting in a condition that requires therapy to eventually overcome. However, it is rather arguable that emotions are merely augmenting the effects of stress and pressure, not a factor in itself.

Trauma is also frequently cited as having drastic effects on a person's sanity, particularly if it occurs during the formative years. The extreme psychological and emotional impact that trauma victims have to endure can often force some past the breaking point, having permanent effects on their mental health. However, it should be noted that trauma tends to be little more than a combination of stressful and emotional factors, usually mixed in with extreme circumstances. The vulnerability of the person's psyche plays a larger role here than in other potential causes of insanity, which explains why trauma encountered later on in life does not have the same general effect as similar events encountered during childhood.

Ultimately, insanity is something that, like sanity, must be defined on an individual basis. What is sane for one person in a given society may not be considered such by a different person within the same society. Insanity is a matter of context in this case, which is the assumption that some psychological texts make.

Chauncey Penfold

337-856-9661

skype chauncey.penfold

"Seven Secrets of Internet Millionaires"

Internet millionaires don’t acquire their wealth and success by luck of the draw. They know the secrets to success. These secrets are so valuable that if you implement them, you will succeed in your own Internet business.

There are two general types of secrets that Internet millionaires know which include external and internal secrets. We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1:

Internet millionaires recognize that strategy should be the foundation of any marketing plan. It is critical to have a marketing strategy and not just jump into marketing techniques. For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices. You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret#2:

Internet millionaires are not generalists. They focus on selling their products and services to specific niche markets. The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3:

Search for and grab untapped markets. Seek out people that have not been able to have access to your product in the past. In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down. In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4:

Your backend strategy is crucial to success.

You want several profit centers that allow you to sell your products and services to more customers. The backend part of your company supports these profit centers. It diversifies your business so you are bringing in money through many different areas. You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5:

Try to automate as many services as possible. This will allow you to sell services 24 hours a day 7 days a week online. Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6:

Set up your business so that you are replaceable. You can make yourself replaceable by branding. Branding encompasses yourself or the value that you provide. Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision. Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7:

Don’t work alone; build a team to support your business venture. Create a team of marketing, business, a mentor and accountability individuals. Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets. An Internet millionaire has self confidence and believes in their product. They are able to make decisions quickly. They have learned the correct information and modeled others that have proven success. They are not afraid to make a mistake and realize that their job doesn’t define who they are. One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.

To your success

Chauncey Penfold

337-856-9461

skype chauncey.penfold

The Cons of a 50/50 Equity Business Partnership.

This article could have been titled “The Pros and Cons of a 50/50 Equity Partnership”, but the cons far outweigh the pros. When partnerships are formed, the obvious concerns are addressed. How do each partner’s skills-set and experience complement each other? How much will each partner contribute to get the business going? How long will they grow the business until they entertain selling it? Is that it? … hardly.

Once the business gets going no doubt economic and industry variables change which affect the business. Each partner’s perception of the direction the business should go changes as well. There are constant decisions with regards to the mixture of product and Service offerings … the decision to get into another line of business or get out of one. Should the focus be on a higher volume, lower profit margin business model or vice versa? What about a shift to a more capital intensive model. If the business becomes a success, many times potential investors creep in, whether an angel investor or venture capitalist. Both partners need to agree on the investment proposal.

What if one of the partners acquires an asset for the business whether it’s land, a building, a small data center, a thousand servers, or to complicate things further contributes an intellectual asset of some sort. When the company is going to be sold, what is the value of the partner’s contributed asset? Who is supposed to value it? This can become an insurmountable hurdle. Most buyers know not to value any one piece near what it’s worth by itself.

When it’s time to sell the company, the financial situation of each partner has no doubt changed since the company was founded. The consideration for the company could be all cash, all stock or a combination of cash and stock. The tax implications of each of the three scenarios are different for each partner. I have seen the process of divesting a company go up in smoke too many times because the partners didn’t agree on the proposed deal. They spent years growing the business then totally disagree about when to sell, who to sell to, and/or how much to sell it for.

Business is about return on equity, not “all for one and one for all”. My suggestion … one ship, one captain.

Chauncey Penfold

337-856-9461

skype chauncey.penfold

2 Tier Affiliate Programs Explained

How will referring new affiliates to an affiliate program make me money in the future? That’s where a 2 tier affiliate program works like magic!

Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other different methods) and gets paid when an action happens. This action can be a lead (CPL stands for Cost per Lead), a Sale (CPS stands for Cost per Sale), a download (CPD stands for Cost per download) and many other variations.

Some in the Internet industry refer to performance based marketing as CPA (cost per acquisition), although the term is also sometimes used for specific types of campaigns such as leads or sales.

Now that we’ve got over the hard part, the rest is easy to understand.

The affiliate gets paid for sending visitors to a specific landing page where an action happens – either a lead, a sale, a download or some other sort of action that the advertiser requires. As an example, some advertisers are looking to build up their databases, so they pay for each opt in email address they receive, others want leads from specific locations, so they pay for zip codes, and then try convince the visitors after they fill in their zip code, to fill in a more detailed lead form.

The common denominator is that the affiliate gets paid when an action happens.

A 2 Tier affiliate program is simply finding new marketers to sign up under you to do EXACTLY what you are doing – sending visitors to different offers and getting paid when the visitors perform some sort of action. So why would you want other marketers to sign up under you to promote the same offers? Simple – you get paid a percentage of the amount the affiliate you refer gets paid? Sounds complicated?

Don’t worry, it’s not hard to understand. As an example, say John promotes 5 different offers on a single affiliate network. He gets paid for every lead, sale, email and zip code he generates from these different offers. John now tells Mark about the Network and gets Mark to sign up using a banner or text link that has John’s referral code built into it. Mark now signs up to the Affiliate Network under John and starts promoting various offers and advertisers from the Affiliate Network. These offers DON’T have to be the same offers that John is promoting. Mark can promote ANY of the offers on the Affiliate Network.

And this is the best part…

For any amounts that Mark gets paid, John receives a percentage of the amount over and above what Mark gets paid. So if Mark gets paid $1000 in Month 1, and the 2 Tier Affiliate program is paying 5%, then John would receive $50 just for referring Mark.

But it gets even better…

Some 2 Tier Affiliate Networks pay LIFETIME commissions. So John wouldn’t get a referral commission just for a month or a year – he receives it FOR ALL TIME.

If Mark becomes a super affiliate and starts generating HUGE commissions every month, John can just sit back and collect the checks as he referred him.

There are 3 important things to know when finding affiliates to sign up under you on 2 Tier Affiliate Programs:

Is the affiliate program or affiliate network credible, has proper tracking so your referrals are correctly tracked, has good campaigns and offers for the affiliates to promote so they actually do make money, and do they pay timorously? Assuming that the affiliate program or network is good, what percentage do they pay you on amounts that your referrals get paid? All programs vary so compare different programs to see what the industry standard is.

How long do you continue receiving referral commissions for? Some pay for a month, some for the lifetime, and of course there are many variations in between.

So do your homework and find a 2 Tier program that can make you money long in the future for the work you’re doing today.

Chauncey Penfold

337-856-9461

skype chauncey.penfold

How to Generate Traffic

One of the single most powerful and free ways to grab targeted traffic is definitely writing articles. Articles like this that you are currently reading serve many purposes.

Firstly, it establishes your position as an “authority” of the subject and also increases your brand name (or your name for the matter). Secondly, the link that is attached at the author resources box is intimately related to this content you are reading. People are more likely to buy after they are “warmed up” to the idea. This is called “pre-selling”. Thirdly, it builds up many one way links thus pushing up traffic and increasing your status amongst search engines. Now tell me why this isn’t a great tool?

How do you go about it? Well say you are promoting article submission software. Naturally you should write an article on article submission and offer some useful and insightful tips. Churn out at least 2 articles a day submitting it to at least 5 article directories for a month everyday. This is such a powerful method of getting sales.

Which article directories to submit to?

There are thousands out there! For starters you can take down the address of this article directory. Hey I submitted my article here so it must have worked!

Remember this is a totally free medium to get high quality traffic. There are many software out there that instantly submit your articles to hundreds of directory saving you the hassle of doing it yourself if you find it too tedious.

Another method is to participate actively in forums. Again the benefits are quite obvious. You gain tons of back links and you also gain credibility in your niche within the community. This is again, a great way to brand you. Remember to genuinely contribute and make intelligent discussion - people will tend to look at your signature more.

Next is to develop a powerful signature with a link to your website in it. Many people overlook this point; your signature is the ‘link’ between the forums’ traffic and your site. That having said, these are not the only ways which you can get free targeted traffic. There are many more ways! Do your research and start exploding your sales.

Chauncey Penfold
Marketing Specialist