The webmaster's biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.
(1) The internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don't have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.
(2) Treat the Customer's Time as Valuable.
When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don't overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.
(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.
(4) Involve the Visitor.
Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you.
(5) Keep it Current.
You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques - things which are immediately applicable and solve a problem.
(6) Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don't go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.
(7) Promote.
When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.
(8) Don't Operate in a Cocoon.
The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like "sales" and "info" is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.
(9) Have a Plan to Attract Repeat Traffic.
Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.
(10) Track Your Visitors
Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site's owner.
To your success
The Elder Guru
Chauncey Penfold
337-856-9461
Computer-giveaway
Monday, January 30, 2012
Thursday, January 26, 2012
5 Tips For New Internet Surfers
Everyday, thousands of new surfers open their browsers for the first time, it is confusing in the beginning, but if you have some good advices in the early beginning, you can surf easier and faster with a friendly browser...
Tip 1: Surf in security.
The first action that you will do if you are new to the net is to open your browser to surf. If you have a PC, like most of the Internet population. You will have Internet explorer installed in your computer, but it is not the best browser available on the net, and it is in fact limited. You may think that it is hard to surf on Internet.
When you will discover Mozilla Firefox, you will be even more happy to surf on Internet, for sure.
One of the first reason you should use Firefox is the integrated Firewall, which protect you against spyware and other adawares.
Tip 2: No need to tape http://www.---.com all the time.
The second reason to choose Firefox is that you save time; for instance, when you went on ebay.com yesterday, you wrote: http://www.ebay.com with Firefox, you just tape e in the address bar of your browser, then http://www.ebay.com will appear in the drop down menu, it's like magic, and it's fun too.
Tip 3: See all your pages in only one window.
I really love this one; you can surf in tab. That is really powerful.
For instance, with Internet Explorer, whenever you click on a link, you have 2 choice: open the page in the same window, or open it in a new window. Firefox enable you to open several pages in one window.
Let's explain: you are now looking yahoo.com, and you want to see the news, you just right click on the link, select open in a new tab, and you have now two pages in only one window. To switch between your pages, you just need to click on anyone of the page you want to look in, all that in the same window. You can open fifteen windows in one time if you want.
Better, you can bookmark(in Internet explorer, bookmark is favorites) a tab, and open it later. It is a very intelligent way of surfing. It is very efficient when you are doing some researches on a subject, on google for example.
Tip 4: All your downloads at the same place.
The fourth reason to choose Firefox is that when you download a file on your computer, sometimes, you want to open it, but you face a problem: Where did you save that file? With Firefox, just click on tools, and then you select download, and a pop up window appear. You just scroll to find your program. It will save you time and a lot of headaches.
However, it is recommended, for the first time, to save your download on your desktop, then after save your file in the folder you choose. You can download firefox for Free. You just type firefox in google.com and you're done.
Tip 5: Don't forget a good anti virus,
While you surf on Internet, some hijackers will attempt to damage your computer, by introducing a virus in it. If you don't take your precaution, you may loose all that is stored in your hard disk. You can download AVG, which is excellent at download.com.
There is a lot to learn when you start on Internet, but take your time. And everything will go smoothly.
To your success
The ELder Guru
Chauncey Penfold
skype chauncey.penfold
zero-to-wealth
Tip 1: Surf in security.
The first action that you will do if you are new to the net is to open your browser to surf. If you have a PC, like most of the Internet population. You will have Internet explorer installed in your computer, but it is not the best browser available on the net, and it is in fact limited. You may think that it is hard to surf on Internet.
When you will discover Mozilla Firefox, you will be even more happy to surf on Internet, for sure.
One of the first reason you should use Firefox is the integrated Firewall, which protect you against spyware and other adawares.
Tip 2: No need to tape http://www.---.com all the time.
The second reason to choose Firefox is that you save time; for instance, when you went on ebay.com yesterday, you wrote: http://www.ebay.com with Firefox, you just tape e in the address bar of your browser, then http://www.ebay.com will appear in the drop down menu, it's like magic, and it's fun too.
Tip 3: See all your pages in only one window.
I really love this one; you can surf in tab. That is really powerful.
For instance, with Internet Explorer, whenever you click on a link, you have 2 choice: open the page in the same window, or open it in a new window. Firefox enable you to open several pages in one window.
Let's explain: you are now looking yahoo.com, and you want to see the news, you just right click on the link, select open in a new tab, and you have now two pages in only one window. To switch between your pages, you just need to click on anyone of the page you want to look in, all that in the same window. You can open fifteen windows in one time if you want.
Better, you can bookmark(in Internet explorer, bookmark is favorites) a tab, and open it later. It is a very intelligent way of surfing. It is very efficient when you are doing some researches on a subject, on google for example.
Tip 4: All your downloads at the same place.
The fourth reason to choose Firefox is that when you download a file on your computer, sometimes, you want to open it, but you face a problem: Where did you save that file? With Firefox, just click on tools, and then you select download, and a pop up window appear. You just scroll to find your program. It will save you time and a lot of headaches.
However, it is recommended, for the first time, to save your download on your desktop, then after save your file in the folder you choose. You can download firefox for Free. You just type firefox in google.com and you're done.
Tip 5: Don't forget a good anti virus,
While you surf on Internet, some hijackers will attempt to damage your computer, by introducing a virus in it. If you don't take your precaution, you may loose all that is stored in your hard disk. You can download AVG, which is excellent at download.com.
There is a lot to learn when you start on Internet, but take your time. And everything will go smoothly.
To your success
The ELder Guru
Chauncey Penfold
skype chauncey.penfold
zero-to-wealth
Tuesday, January 24, 2012
Monday, January 23, 2012
What If ?
What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives. We all make good and bad decisions. That’s life. When you look back on your life you can think of some really great decisions that you made, decisions that have altered the course of your life. You can also remember some really bad ones that have affected you in a negative way.
Life is never static, it’s always changing and opportunities come and go. Doors open and we have to decide whether to step through and seize the opportunity or not. When you are standing in front of that open door of opportunity the question arises “What if?” do I or don’t I. We need to make a decision. How do we make decisions? This depends on our background, education, life experiences and sometimes advice from others.
We don’t know each other, but I would like to give you some advice. Suppose I said that I knew something that could change your life forever for the better. Would you be interested? Suppose I said I knew someone that was showing other people how to acquire something like real estate for free. Suppose you could also learn how to build on your “land” something like a five star hotel. You would also learn how to market your “hotel” and collect rent from guests that pay to stay. Would you be interested?
What am I talking about? It’s called virtual real estate. Your own space on the World Wide Web or Internet if you prefer. If you own a space there it can turn out to be very valuable property.
The most expensive house in the world is a 12 bedroom mansion in London England for which an Indian steel tycoon paid $128 million.
The most valuable web page in history, to date, will probably be thesixmilliondollarpage by Alejandro Saavedra and Robert Kanaat. Now here’s the difference. The tycoon paid $128 million for the house. How much did these two guys pay for the page. Next to nothing. Maybe a couple hundred bucks at the most depending on how they went about it.
I am going to open a door for you that could literally change your life. The only cost is your time and effort. Now you must decide! Ask yourself the following question:-
What if you ckick on this link ultraxproject
What If?
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Life is never static, it’s always changing and opportunities come and go. Doors open and we have to decide whether to step through and seize the opportunity or not. When you are standing in front of that open door of opportunity the question arises “What if?” do I or don’t I. We need to make a decision. How do we make decisions? This depends on our background, education, life experiences and sometimes advice from others.
We don’t know each other, but I would like to give you some advice. Suppose I said that I knew something that could change your life forever for the better. Would you be interested? Suppose I said I knew someone that was showing other people how to acquire something like real estate for free. Suppose you could also learn how to build on your “land” something like a five star hotel. You would also learn how to market your “hotel” and collect rent from guests that pay to stay. Would you be interested?
What am I talking about? It’s called virtual real estate. Your own space on the World Wide Web or Internet if you prefer. If you own a space there it can turn out to be very valuable property.
The most expensive house in the world is a 12 bedroom mansion in London England for which an Indian steel tycoon paid $128 million.
The most valuable web page in history, to date, will probably be thesixmilliondollarpage by Alejandro Saavedra and Robert Kanaat. Now here’s the difference. The tycoon paid $128 million for the house. How much did these two guys pay for the page. Next to nothing. Maybe a couple hundred bucks at the most depending on how they went about it.
I am going to open a door for you that could literally change your life. The only cost is your time and effort. Now you must decide! Ask yourself the following question:-
What if you ckick on this link ultraxproject
What If?
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Thursday, January 19, 2012
5 Mistakes You Must Avoid When Starting A Home Based Internet Business
2 years ago I left my job as a sales manager to start a home based Internet business. I had already bought a lot of books promising substantial incomes within days or at least a month.
Nothing could stop me now – I had several project up and running in no time.
First mistake to avoid is rushing into a home-based business that program that you know little or nothing about. Many people on the Internet want to make money from selling you the perfect home based business. In many cases they haven’t even tested the program themselves.
Second mistake to avoid is thinking you can go from zero to a successful Internet business in 30 days or less. I am not saying it is impossible, but most end up with a giant information overflow and no money in the pocket. You must plan for a modest income the first 3-5 months.
Produce a list of alternatives and try to identify the critical success factors and skills needed. Be realistic – you have to have some of the key skills needed it you are going to succeed.
Third mistake is quitting a program to soon. What I did and you should not repeat is thinking that it is something wrong with the program when the money doesn’t start pouring in. Often it is a question of making minor changes, measuring the effects of the changes and wait for things to start happen.
Forth mistake is starting cheating when you get desperate and low on self-esteem There are a lot of scrupulous people out there making money from guys like you who has been knocked in the first round
A lot of communities is exchanging clicks for Google AdSense. Did you really think you could get away with it? You end up getting banned from the program and excluded from one of the best home based Internet businesses you can find. Again be patient – you will succeed if you really try.
Fifth mistake to avoid is not learning the basic stuff. The basic skills for succeeding with a home-based business is to create content, attract visitors and make money from you visitors. You can buy some product and services that helps you on the way, but you must understand and be able to handle the basic stuff if you want to establish your home business and survive.
Starting a home based Internet business is like a boxing match. Be patient – work hard and smart and you will become the champ of home-based Internet marketing.
Best wishes
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Nothing could stop me now – I had several project up and running in no time.
First mistake to avoid is rushing into a home-based business that program that you know little or nothing about. Many people on the Internet want to make money from selling you the perfect home based business. In many cases they haven’t even tested the program themselves.
Second mistake to avoid is thinking you can go from zero to a successful Internet business in 30 days or less. I am not saying it is impossible, but most end up with a giant information overflow and no money in the pocket. You must plan for a modest income the first 3-5 months.
Produce a list of alternatives and try to identify the critical success factors and skills needed. Be realistic – you have to have some of the key skills needed it you are going to succeed.
Third mistake is quitting a program to soon. What I did and you should not repeat is thinking that it is something wrong with the program when the money doesn’t start pouring in. Often it is a question of making minor changes, measuring the effects of the changes and wait for things to start happen.
Forth mistake is starting cheating when you get desperate and low on self-esteem There are a lot of scrupulous people out there making money from guys like you who has been knocked in the first round
A lot of communities is exchanging clicks for Google AdSense. Did you really think you could get away with it? You end up getting banned from the program and excluded from one of the best home based Internet businesses you can find. Again be patient – you will succeed if you really try.
Fifth mistake to avoid is not learning the basic stuff. The basic skills for succeeding with a home-based business is to create content, attract visitors and make money from you visitors. You can buy some product and services that helps you on the way, but you must understand and be able to handle the basic stuff if you want to establish your home business and survive.
Starting a home based Internet business is like a boxing match. Be patient – work hard and smart and you will become the champ of home-based Internet marketing.
Best wishes
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Tuesday, January 17, 2012
4 Things Web Analytics Can Teach You - What Your ,
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.
Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your website:
1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.
2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.
3. You see if your traffic’s leaving as soon as they hit your landing page—if they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”
4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:
• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.
• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.
Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.
The key to success is listion to your custoner
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Listen: Your Customers Are Talking
There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your website:
1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.
2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.
3. You see if your traffic’s leaving as soon as they hit your landing page—if they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”
4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:
• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.
• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.
Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.
The key to success is listion to your custoner
The Elder Guru
Chauncey Penfold
337-856-9461
skype chauncey.penfold
Subscribe to:
Posts (Atom)