Monday, January 30, 2012

10 Tips for Web Success

The webmaster's biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.

(1) The internet is a new medium.

At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don't have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.

(2) Treat the Customer's Time as Valuable.
When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it - fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don't overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.

(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don't post content which is not really useful to the site's customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.

(4) Involve the Visitor.

Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you.

(5) Keep it Current.

You need to have content on your website which is timely and relevant to the customer's life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won't change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques - things which are immediately applicable and solve a problem.

(6) Pay Attention to Form/Design.

Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site's designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don't go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.

(7) Promote.

When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the "push/pull" marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.

(8) Don't Operate in a Cocoon.

The internet is a medium which is shared by millions. When you set up your website, don't operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like "sales" and "info" is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.

(9) Have a Plan to Attract Repeat Traffic.

Use newsletters, out-going email, contests, forums, clubs, auctions - anything that will cause people to return to your website. When posting links to other websites, don't just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

(10) Track Your Visitors

Pay attention to your site's statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site's owner.

To your success

The Elder Guru

Chauncey Penfold

337-856-9461

Computer-giveaway

Thursday, January 26, 2012

5 Tips For New Internet Surfers

Everyday, thousands of new surfers open their browsers for the first time, it is confusing in the beginning, but if you have some good advices in the early beginning, you can surf easier and faster with a friendly browser...

Tip 1: Surf in security.

The first action that you will do if you are new to the net is to open your browser to surf. If you have a PC, like most of the Internet population. You will have Internet explorer installed in your computer, but it is not the best browser available on the net, and it is in fact limited. You may think that it is hard to surf on Internet.
When you will discover Mozilla Firefox, you will be even more happy to surf on Internet, for sure.
One of the first reason you should use Firefox is the integrated Firewall, which protect you against spyware and other adawares.

Tip 2: No need to tape http://www.---.com all the time.

The second reason to choose Firefox is that you save time; for instance, when you went on ebay.com yesterday, you wrote: http://www.ebay.com with Firefox, you just tape e in the address bar of your browser, then http://www.ebay.com will appear in the drop down menu, it's like magic, and it's fun too.

Tip 3: See all your pages in only one window.

I really love this one; you can surf in tab. That is really powerful.

For instance, with Internet Explorer, whenever you click on a link, you have 2 choice: open the page in the same window, or open it in a new window. Firefox enable you to open several pages in one window.

Let's explain: you are now looking yahoo.com, and you want to see the news, you just right click on the link, select open in a new tab, and you have now two pages in only one window. To switch between your pages, you just need to click on anyone of the page you want to look in, all that in the same window. You can open fifteen windows in one time if you want.
Better, you can bookmark(in Internet explorer, bookmark is favorites) a tab, and open it later. It is a very intelligent way of surfing. It is very efficient when you are doing some researches on a subject, on google for example.

Tip 4: All your downloads at the same place.

The fourth reason to choose Firefox is that when you download a file on your computer, sometimes, you want to open it, but you face a problem: Where did you save that file? With Firefox, just click on tools, and then you select download, and a pop up window appear. You just scroll to find your program. It will save you time and a lot of headaches.
However, it is recommended, for the first time, to save your download on your desktop, then after save your file in the folder you choose. You can download firefox for Free. You just type firefox in google.com and you're done.

Tip 5: Don't forget a good anti virus,
While you surf on Internet, some hijackers will attempt to damage your computer, by introducing a virus in it. If you don't take your precaution, you may loose all that is stored in your hard disk. You can download AVG, which is excellent at download.com.

There is a lot to learn when you start on Internet, but take your time. And everything will go smoothly.

To your success

The ELder Guru

Chauncey Penfold

skype chauncey.penfold

zero-to-wealth

Monday, January 23, 2012

Blogfather Speaks

Blogfather Speaks

What If ?

What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives. We all make good and bad decisions. That’s life. When you look back on your life you can think of some really great decisions that you made, decisions that have altered the course of your life. You can also remember some really bad ones that have affected you in a negative way.

Life is never static, it’s always changing and
opportunities come and go. Doors open and we have to decide whether to step through and seize the opportunity or not. When you are standing in front of that open door of opportunity the question arises “What if?” do I or don’t I. We need to make a decision. How do we make decisions? This depends on our background, education, life experiences and sometimes advice from others.

We don’t know each other, but I would like to give you some advice. Suppose I said that I knew something that could change your life forever for the better. Would you be interested? Suppose I said I knew someone that was showing other people how to acquire something like real estate for free. Suppose you could also learn how to build on your “land” something like a five star hotel. You would also learn how to market your “hotel” and collect rent from guests that pay to stay. Would you be interested?

What am I talking about? It’s called virtual real estate. Your own space on the World Wide Web or Internet if you prefer. If you own a space there it can turn out to be very valuable property.

The most expensive house in the world is a 12 bedroom mansion in London England for which an Indian steel tycoon paid $128 million.

The most valuable web page in history, to date, will probably be thesixmilliondollarpage by Alejandro Saavedra and Robert Kanaat. Now here’s the difference. The tycoon paid $128 million for the house. How much did these two guys pay for the page. Next to nothing. Maybe a couple hundred bucks at the most depending on how they went about it.

I am going to open a door for you that could literally change your life. The only cost is your time and effort. Now you must decide! Ask yourself the following question:-

What if you ckick on this link ultraxproject

What If?

The Elder Guru

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Thursday, January 19, 2012

5 Mistakes You Must Avoid When Starting A Home Based Internet Business

2 years ago I left my job as a sales manager to start a home based Internet business. I had already bought a lot of books promising substantial incomes within days or at least a month.

Nothing could stop me now – I had several project up and running in no time.

First mistake to avoid is rushing into a home-based business that program that you know little or nothing about. Many people on the Internet want to make money from selling you the perfect home based business. In many cases they haven’t even tested the program themselves.

Second mistake to avoid is thinking you can go from zero to a successful Internet business in 30 days or less. I am not saying it is impossible, but most end up with a giant information overflow and no money in the pocket. You must plan for a modest income the first 3-5 months.

Produce a list of alternatives and try to identify the critical success factors and skills needed. Be realistic – you have to have some of the key skills needed it you are going to succeed.

Third mistake is quitting a program to soon. What I did and you should not repeat is thinking that it is something wrong with the program when the money doesn’t start pouring in. Often it is a question of making minor changes, measuring the effects of the changes and wait for things to start happen.

Forth mistake is starting cheating when you get desperate and low on self-esteem There are a lot of scrupulous people out there making money from guys like you who has been knocked in the first round

A lot of communities is exchanging clicks for Google AdSense. Did you really think you could get away with it? You end up getting banned from the program and excluded from one of the best home based Internet businesses you can find. Again be patient – you will succeed if you really try.

Fifth mistake to avoid is not learning the basic stuff. The basic skills for succeeding with a home-based business is to create content, attract visitors and make money from you visitors. You can buy some product and services that helps you on the way, but you must understand and be able to handle the basic stuff if you want to establish your home business and survive.

Starting a home based Internet business is like a boxing match. Be patient – work hard and smart and you will become the champ of home-based Internet marketing.

Best wishes

The Elder Guru

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Tuesday, January 17, 2012

4 Things Web Analytics Can Teach You - What Your ,

Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. The reason behind these changes is they’re analyzing customer traffic and studying behavioral patterns to understand how consumers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

Listen: Your Customers Are Talking

There are a number of web traffic analytics companies, such as http://OneStat.com and http://StatCounter.com, that analyze your customers’ shopping patterns. They follow your customers’ clicks to and through your web pages and provide you with valuable info on how your customers experience your website:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. The longer people spend on your site, the more likely they are to buy something. Analyzing that data allows you to see which keywords are effective for you.

2. You see the average amount of time users spend on your site. Due to latent conversion, this is a good indicator of how business will be in the coming months. If your users are taking their time, looking at things carefully, that tells you they’re really interested and will likely come back to complete the transaction.

3. You see if your traffic’s leaving as soon as they hit your landing page—if they are, you know you have a problem. As soon as users get there, you want to reinforce to them they’re in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”

4. You see where people are exiting your site. This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you sales:

• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.

• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.

Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.

The key to success is listion to your custoner

The Elder Guru

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Friday, January 13, 2012

5 Big Internet Business Lies

You have heard from people saying Internet Business is a waste of time, you will not make any money, there is no real money to be made online, it will never work and so many others negative words coming from people who don’t really understand in this Internet Business industry.

The thing is, it does work. Why some people make a fortune and some don’t even make money at all? Simply because the people who make thousands or millions of cash knew all the lies in this business and they will not trust these lies.

So what is this big internet lies? Below here are the 10 big internet lies that you should know:

1. Starting And Running A Business On The Internet Is Expensive

Do you know that you can start your business with zero cost? You can actually earn your income by joining a very high quality affiliate program. Usually, as an affiliate marketer, your job is concentrating on marketing only. All the follow up, delivery of the product, answering questions from customers and so on are done by the owner of the program.

Usually the ‘expensive’ statement often comes from people who are living in non-U.S. countries, especially if the country’s local currency is smaller than that of the U.S. Dollar. If it is not a currency issue, it is a vision issue. See and think small to get small. See and think big and your results will have a tendency to match your thoughts.

2. You Can Make Easy Money From The Internet

Most people believe you can make money overnight and by not doing anything at all. If it is what you have in mind right now, this myth is what sets the realistic apart from the unrealistic. You have probably heard of stories of how people make 5 to 6 figure incomes in the shortest period of time imaginable.

These stories might be true but did you know most of them have failed so miserably several times before they can really make money? They have learned from their mistakes and move on. It may seem as if some gurus are overnight successes with the wild numbers some people have brought in during a day or a week selling information or products online.

Some interesting facts about overnight success – it normally takes months if not years to realize. In other words, they prepare, they create a joint ventures, they get ready and then build up anticipation for a launch – then BOOM it explodes!

3. You Must Know HTML, Programming And Graphic Designing In Order To Start Your Business

You don’t need to know all of these at all. Period. In fact, one of the biggest shockers was the discovery that most of the biggest on the gurus today do not have the first clue as to how to build a web page.

These gurus earned more money because they knew how to reach people. They either outsource for professional help or establish Joint Ventures with other individuals who can compensate their lack of knowledge in any one of these areas.

As a matter of fact, most successful people are true successes because they only focus their time on what brings them successes.

If you want to create your web pages without having to learn programming, HTML and designing skills, just find someone else that can do it for you. There are many professional web designer you can find on the Internet which you can hire them to design your web pages exactly like you wanted.

4. On The Internet, There Is No Need To Know How To Sell

This statement has make people who hate selling are attracted to ads that read “no selling required”. Think for a moment, is there any logic at all you can make money without doing anything at all? Usually these programs are usually unworkable and some are run by fly-by-night operators.

In this business, don’t try to sell to other people. Instead, you inform your potential customers. Show people what their lives would be like with what you offer and you will have a sale without selling anything at all!

5. You Don’t Have To Build A Mailing List At All

Laughing out loud – that is like saying, “I don’t want to be in business”. Put this in your head, your mailing list is as important to you as the “Yellow Pages” is to a conventional B2B business.

“The money is in the list”. You probably heard this from most gurus out there. But you should also have this word in your mind, “The money is in the relationship”. The idea of networking with people is unattractive to most who hate to sell.

Remember though, you are not selling anything. You are just showing people their life and how it can easily be enhanced by what you have to offer.

All the above are just some of the big Internet lies. Actually there are a lot more Internet lies you should stay away from. You have to be smart in order to really achieve success that you could possibly imagine. Success is like enlightenment. It is a path and not a destination.

To your success

The Elder Guru

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Tuesday, January 10, 2012

3 Simple Tips For Making Money Online

3 Simple Tips For Making Money Online
Even If You Don’t Have Anything To Sell!


Have an idea about making money online but don’t know where to start?


There are several ways to make money on the Internet – even if you do not have a product to sell. Keep in mind that running an online business takes time and effort, just like running any business. However, you can get started without any products, which is one less roadblock for most people wanting to start a business.

You don’t need to be a computer expert to run an online business, but you do need to either be able to set up a website, or have the resources to pay someone else to do it for you.

Here are 3 simple ways to make money online even if you don’t have your own product:

Affiliate programs

Being an affiliate means you are selling other people’s products, and you get a percentage of the sale, or you make a small fee for each person who requests more information. Most major retailers offer affiliate programs, along with many smaller retailers (with lots of good products and services). It’s not a good idea to try to compete with an established retailer like Wal-Mart, Target, or Circuit City. A better way to make money is to find a “niche” that serves a smaller group of people, that you can easily reach.

For example, rather than selling sporting goods to everyone, you might start a fishing site that sells canoes and fishing products to people who like fresh water fishing. You can also find smaller retailers who may offer more specialized products to those who know a lot about fishing, while selling the basics from Wal-Mart to beginners.

A good place to start is Commission Junction (http://www.CJ.com), and you’ll get an idea of the products you can offer. Be creative in finding your niche, start with something you know a little about, or enjoy doing, and before long you can be making money online!

Adsense from Google

Adsense is an advertising program from search engine Google.com (there are other advertising programs you can offer, but for now Google’s is the biggest and most popular). By placing ads on your site, you earn money for each person who clicks on the ad. Google will automatically determine which ads are best for your site, based on the topic of each web page. All you have to do is place the code on your web page, and Google does the rest.

You can also sell individual ads, and determine your own terms and price. But using a program like Google is simple, and if your set gets a lot of visitors, you can make good money. Again, the best way to succeed is to find a niche, create a website around that topic, and Google will be able to determine the best ads for your visitors.

Write a “How-To” booklet

If you don’t want to sell other people’s products, but don’t have a lot of money to create your own, a simple way to get started is to write your own “how-to” booklet. Pick a topic you know enough to write about, and start writing. Information products are always good sellers – the key is to solve a particular problem. “How to catch fresh water fish” or “How to plan a fishing vacation on a tight budget” are possibilities for the fishing niche mentioned above.

To learn more, do a search for “creating information products” or “writing e-books”, and you will find lots of resources. Once you create your product, Clickbank.com offers a simple service to help you sell your information product, and there are others to help you get started.

Again, be creative, there are lots of problems out there that people need help with. And offering a good solution can make you lots of money!

Making money online takes more than just building a website. You need to pick the right products or services. Then you need to find the right audience to sell those products and services. Then you need to promote your website to enough people so you can make money. For now, you should have enough ideas to get you started – even if you don’t have a product to sell yet!

Success to your new business

The Elder Guru

Chauncey Penfold

337-856-9461

skype chauncey.penfold

Friday, January 6, 2012

3 Quick Ways To Start Your Own Online Business In Less Than 24

The Internet and online business especially are becoming more and more popular by the day in today’s world simply because people are starting to see the true benefits of the web, consumers are starting to trust the web more, and more importantly, the start up costs for a online business are next to nothing compared to the offline world of business start ups.

The only set back most people run into when wanting to start one of their own online business is How and Where to get started.

I did a search under the keyword term "home based business" and the search results returned 575,000,000 results for that keyword alone.

That's a pretty intimidating number for someone wanting to start their own home based business on the web wouldn't you say?

These were the same obstacles I was up against when I first ventured into the online world of business.

But I didn't let that stop me and I hope that won't stop you either from wanting to start your own online business.

So, I saved you the hassle and put together 3 of the quickest ways for ANYONE(that's You) to start their own online business with next to no investment required and can get started in less than 24 hours.

Are you ready? I hope so.

Business Model #1. Affiliate Programs.

Affiliate Programs are simply programs set up by the business owner for others to sign up for and promote for the business owner for a agreed upon commission(usually between 10 - 75 percent.

The great thing about Affiliate marketing is it doesn't cost you a single penny to get started, you don't have to worry about refunds or customer service that come with owning your own product.

All you have to worry about is generating the traffic to your affiliate link and collecting your commission cherubs.

Business Model #2. Resell Rights.

Resell Rights are simply products that have already been created and are available to anybody who is willing to pay for the Resell Rights to market them.

The upside to this is you get Ready-To-Go websites with PROVEN sales letters that convert. The best part of all is... you get to keep 100% of the $Profits$.

The draw back is you can't claim those products as your own. The original creator of the product maintains full rights. You just get to keep all the profits.

Not such a bad trade off wouldn't you say?

Business Model #3. Private Label Resell Rights.

Private Label Resell Rights are simply products that are ready to be branded with your name to it.

What I mean by that is you get full rights to the product or products and are able to claim them as your own even though you didn't create them yourself.

This is the fastest way for anyone to start a online business who really doesn't have any experience or knowledge on how to create their own products.

The other really cool thing about Private Label Resell Rights products is they come with Ready-To-Go websites which then again saves you time and money in having to create them yourself.

Well there you have it, 3 Quick Ways To Start Your Own Online Business In Less Than 24 Hours.

The easiest way to locate any of the above via the search engines is by entering something like this into there search engine web form:

affiliate programs + "what your niche is"

(Note: make sure you use the quotations around what niche you want to target. Very Important!)

This will save you time and target your search much better, where as if you were to just enter 'affiliate programs' into the search engine web form you would get a gazillion results, leaving you frustrated.

Now, the only thing left for you to do Right NOW is make a decision on what you would really enjoy doing as a business online.

Once you've figured that out the only thing left for you to do is put together a... Plan For $Profit$.

To your success

The Elder Guru

Chauncey Penfold

337-856-9461

Tuesday, January 3, 2012

3 Reasons Why You Should Love Unsubscribes

If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

Bless to see the unsubscribe!

The Elder Guru

Chauncey Penfold

337-856-9461